On a regular basis I cover 1 tool which could be relevant to your day to day work as a Public Relations & Communications professional.

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Otter - Incredibly Accurate Voice to Text Transcription

Testing Otter with one of my Podcast Episodes

What does it do?

Otter.ai is an online service and mobile application that allows you to record or upload audio and turns it into a searchable and editable text file.

PR Application?

Content creation is the biggest challenge of any professional communicator. Imagine being able to simply record that interview, meeting, conference via an app and receive the (incredibly accurate) text version in return.

Or, if you already have recorded audio (podcasts anyone?), just upload it to Otter and it will return the text in an easily editable format.

It is amazingly accurate and comes with an editing interface to change the returned text where needed.

Otter also identifies keywords in the audio file, makes the text searchable and identifies different speakers automatically.

Example: reposition your content! I'll be using it to create the e-book, based on the audio files of the 30 keynote presentations of the Virtual Public Relations Summit for instance.


  • A very generous Free version (600 min transcription)
  • Premium Plan  at $8,33$/month (6000 min transcription)

Works with?

Your browser (in the cloud)

You mobile device (iOS and Android)


English language interface and transcribes only English for the moment.

Get it here: