All brand new!

Hi everyone! As you can see, your favorite PR Toolz newsletter has a fresh look. I changed the curation platform I used to create this newsletter and hope you like it.

I am currently on a mission for the World Health Organization in Manila supporting the Risk Communication and Community Engagement efforts here to fight COVID-19 and make sure that the polio outbreaks don't get a chance.

Lots of work as you can imagine but the newsletter must go on so here's the latest tool I discovered.

Oh, and I added two topics; "Conferences" and "News" - so if you have anything to share in this area, let me know!

Enjoy - and if you like the newsletter, share it with colleagues ;-)

PS: I'll find a way to upload the archives on this new platform soon, that way you can browse previous installments here as well.

Philippe Borremans  


This is the new tool for your arsenal

Pitch.com - Collaborative Presentations (finally!)

Pitch.com is still very much under the radar, but promises to become the go to tool to create presentations for many Public Relations professionals. You can register to get early access here.

What does it do?

In short, the online web-based service allows you to co-create stunning presentations with your colleagues and clients, share them online, make them come alive with data and much more.

PR Application?

I am sure that the amount of presentations you create has grown exponentially with the amounts of Zoom (or alternatives) meetings you had since WHO declared the pandemic...

But this "presentation maker" is different. Pitch allows you to leave comments, assign tasks, and share progress right from the platform, without being intrusive or doing extra work.

What's more, it will connect directly to the data you have, so everyone has access to the latest numbers and news, without the hassle of manual updates.

Imagine what kind of applications you could have for such a presentation: measurement & evaluation reports, always up to date situational reports during a crisis, and of course correct financial reports for those analyst calls.


  • There's a free version for the moment.
  • Beta testers can subscribe to a Pro version for $10 a month.

Works with?

Your browser and it also has an app (Chrome based)


English, but the content of your presentations can obviously be in other languages.

Get it here:

You can register to get early access here.

The PR Tool Shack  


UN’s next fake news initiative resonates with IPRA proposal

IPRA, the International Public Relations Association, reported earlier its opinion that fake news is an under-recognized challenge that inhibits achieving the various goals of the UN.

This was a key finding of a global member outreach conducted by IPRA as its contribution to the UN75 dialogue.

In its submission, IPRA called on the UN Secretary General to declare a day annually to bring worldwide attention to the UN’s own Share Verified initiative.

The UN Share Verified initiative fights fake news and the next step in this initiative is Pledge to Pause. This seeks to change behaviour by creating a new norm for the way people share information.

On 21 October 2020, the UN is asking the world to Pledge to Pause before sharing information online.

Check out the campaign here


One last thing...

Before you go.

I hope you enjoyed this issue and will find value in the communication tools I curate. There's also The Public Relations Tribe - an online, membership based community of PR/Communication professionals just like you. Find out more here and I really hope you'll join us!

Kind regards, Philippe Borremans