ContentStudio - Collaborative content publishing and more...
ContentStudio is a powerful content marketing and social media management platform for communicators, brands and PR agencies who want to share the best content consistently and increase their reach and efficiency. You can test it out here.
What does it do?
The platform combines all the tools you need to centralize your content publishing activities for all the channels you manage, including blogs, social networks and, newsletters. No more lack of data, email threads, spreadsheets, approval delays and, disconnected workflows. It has robust discovery, planning, publishing and analytics features.
Let me explain why we're switching to this platform.
Like many communications and PR teams we produce content every single day. From feature articles to press releases over social media updates for our different channels.
And while we already work with a Kanban board and apply the Agile way of working, we still had to combine several tools. Especially once we come to the "comment and sign off" stage, we often have to revert to email. And you know that doesn't end well.
Email threads are confusing, mistakes can easily happen and you have to switch collaboration platforms which is simply breaking the (work) flow.
ContentStudio allows us to stay with one platform for all the aspects of our content production and dissemination.
It starts with their "discovery engine" which keeps me updated with relevant and trending content suggestions pulled from their database of sources and our own custom collection of sources.
We then move to the production phase. In the platform we can create content for your website or social media channels. We can use content from our own sources, collaborate within the team, and manage approvals with management all from within the same environment.
It also comes with an SEO optimization toolbox, image editor, trending hashtag suggestion engine, UTM manager etc.
The planner and scheduler gives us me an excellent overview of what's in the pipeline and automation recipes like evergreen recycling and RSS feed publishing take tedious and repetitive workloads off our hands.
To close the loop, their analytics feature shows us what worked and what not so we can adapt and reiterate.
English, but your content can be in other languages, of course.
Get it here:
You can get the limited time offer here.