Welcome
Better planning time...
Hello dear readers!
This week is about planning. I have a great team but we were struggling with organising our content and sign off procedures so it was time to change.
As from next week, we will have a single streamlined platform for the team to create, plan, schedule and publish our content assets. And it will optimise the comments from colleagues and sign off from management as well.
Phew, no more long email threads!
So in this edition I cover the tool we're planning to implement.
Enjoy.
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Tool

This is the new tool for your arsenal
ContentStudio - Collaborative content publishing and more...
ContentStudio is a powerful content marketing and social media management platform for communicators, brands and PR agencies who want to share the best content consistently and increase their reach and efficiency. You can test it out here.
What does it do?
The platform combines all the tools you need to centralize your content publishing activities for all the channels you manage, including blogs, social networks and, newsletters. No more lack of data, email threads, spreadsheets, approval delays and, disconnected workflows. It has robust discovery, planning, publishing and analytics features.
PR Application?
Let me explain why we're switching to this platform.
Like many communications and PR teams we produce content every single day. From feature articles to press releases over social media updates for our different channels.
And while we already work with a Kanban board and apply the Agile way of working, we still had to combine several tools. Especially once we come to the "comment and sign off" stage, we often have to revert to email. And you know that doesn't end well.
Email threads are confusing, mistakes can easily happen and you have to switch collaboration platforms which is simply breaking the (work) flow.
ContentStudio allows us to stay with one platform for all the aspects of our content production and dissemination.
It starts with their "discovery engine" which keeps me updated with relevant and trending content suggestions pulled from their database of sources and our own custom collection of sources.
We then move to the production phase. In the platform we can create content for your website or social media channels. We can use content from our own sources, collaborate within the team, and manage approvals with management all from within the same environment.
It also comes with an SEO optimization toolbox, image editor, trending hashtag suggestion engine, UTM manager etc.
The planner and scheduler gives us me an excellent overview of what's in the pipeline and automation recipes like evergreen recycling and RSS feed publishing take tedious and repetitive workloads off our hands.
To close the loop, their analytics feature shows us what worked and what not so we can adapt and reiterate.
Price?
- From $39/month (billed annually) to $239/month (billed annually)
- The major difference lies in amount of users and channels you want to add.
- They have a Limited-time Special Offer (70% OFF) for the moment - don't miss it!
Works with?
Your browser!
Language(s)?
English, but your content can be in other languages, of course.
Get it here:
You can get the limited time offer here.
Updates

NEW: The PR Tool Shack Podcast on Soundwise
This is a test, but I added audio episodes to the newsletter... Just for those who don't have time to read and like the sound of my voice 😅 You can now subscribe to short podcast updates which cover the same tool as the written newsletter.
Conferences
How can Artificial Intelligence help change behaviours?
Artificial Intelligence and Behavioural Sciences. Don't miss this one! Tickets, Thu 5 Nov 2020 at 13:00 | Eventbrite
Digital Summit - The Future of PR, Marketing & Tech
Meltwater has decided to bring together global leaders from three increasingly overlapping sectors: PR, Marketing and Tech. Could be interesting!
One last thing...
Before you go...
I hope you enjoyed this issue and will find value in the communication tools I curate. There's also The Public Relations Tribe - an online, membership based community of PR/Communication professionals just like you. Find out more here and I really hope you'll join us!