On a personal/professional note...

Dear reader,

The news is out... I will take on the Presidency of the International Public Relations Association for 2021 and am really humbled to receive the trust of my peers.

It will not be a simple task to succeed to Svetlana Stavreva and the other Presidents before me, but I will continue their work to keep IPRA international, inclusive, ethical and diverse.

I strongly believe in what I wrote recently:

"𝐼𝑑 π‘‘π‘Žπ‘˜π‘’π‘  π‘Ž π‘π‘œπ‘šπ‘šπ‘’π‘›π‘–π‘π‘Žπ‘‘π‘–π‘œπ‘› π‘π‘Ÿπ‘œπ‘“π‘’π‘ π‘ π‘–π‘œπ‘›π‘Žπ‘™ π‘‘π‘œ π‘›π‘Žπ‘£π‘–π‘”π‘Žπ‘‘π‘’ π‘‘β„Žπ‘’π‘ π‘’ π‘€π‘Žπ‘‘π‘’π‘Ÿπ‘ , 𝑏𝑒𝑖𝑙𝑑 π‘π‘Ÿπ‘–π‘‘π‘”π‘’π‘ , 𝑒π‘₯π‘π‘™π‘Žπ‘–π‘› π‘ π‘‘π‘Ÿπ‘Žπ‘‘π‘’π‘”π‘–π‘’π‘  π‘Žπ‘›π‘‘ π‘šπ‘Žπ‘˜π‘’ π‘Žπ‘› π‘–π‘šπ‘π‘Žπ‘π‘‘. π‘Šπ‘’ π‘Žπ‘Ÿπ‘’ π‘‘β„Žπ‘’ π‘œπ‘›π‘™π‘¦ π‘π‘Ÿπ‘œπ‘“π‘’π‘ π‘ π‘–π‘œπ‘› π‘€π‘–π‘‘β„Ž π‘‘β„Žπ‘’ π‘ π‘˜π‘–π‘™π‘™π‘  π‘‘π‘œ π‘›π‘Žπ‘£π‘–π‘”π‘Žπ‘‘π‘’ π‘π‘œπ‘šπ‘π‘™π‘’π‘₯ π‘Ÿπ‘’π‘™π‘Žπ‘‘π‘–π‘œπ‘›π‘ β„Žπ‘–π‘π‘  π‘€π‘–π‘‘β„Ž π‘Ž π‘šπ‘’π‘™π‘‘π‘–π‘‘π‘’π‘‘π‘’ π‘œπ‘“ π‘˜π‘’π‘¦ π‘Žπ‘’π‘‘π‘–π‘’π‘›π‘π‘’π‘ ."

The world needs our skills and experience more than ever in these challenging times!

Read more about IPRA and please do join this great public relations family of professionals.

The PR Tool Shack  




One last thing...

Before you go...

I hope you enjoyed this issue and will find value in the communication tools I curate. There's also The Public Relations Tribe - an online, membership based community of PR/Communication professionals just like you. Find out more here and I really hope you'll join us!

Kind regards, Philippe Borremans