The Public Relations Tool Shack - Coverage Reports and Conferences

Welcome

Reports & Conferences

Hi everyone!

This week I have a great new tool for creating interactive reports and media kits but first... A brief announcement!

On December 15, I'll be hosting a webinar about Crisis & Emergency Risk Communication (a topic I am very passionate about) and you're invited. It is free and it will also be the occasion for me to test my new virtual meeting and conference tool.

A lot has been said about crisis communication over the last year (a pandemic will do that) and risk communication has come into the spotlights and has made the news. But what is the difference, and how are these two fields of practice related to each other, if at all?

The session will have a 30 minute Q&A and it will be very interactive. You'll be able to chat with everyone on the webinar and even ask your questions on the virtual stage.

So if the topic interests you (or you just want to discover a new conferencing tool) - please join us! More in the conference section below.

Tool

This is the new tool for your arsenal

Releasd - Captivating Coverage Reports

Create great looking coverage reports but also media kits, campaign wrap ups, conference reports and more.

What does it do?

Releasd is an easy and user friendly way to publish your latest media coverage and share it with clients. Or, compile a media kit with documents, video and other press material and share it with journalists. All your content lives on a mobile optimised web page with interactive features.

PR Application?

Coverage reports for your internal & external clients:

Create several types of reporting widgets and insert your coverage. The platform will even calculate the metrics associated with your online coverage. Showcase article views, social engagement & more, alongside beautifully presented coverage.

Create multimedia press kits:

Add PDF, text, videos, and other downloadable material to an interactive and online press kit. And yes, they can print in PDF if they want.

Releasd reports can be shared via email through a simple link or by embedding highlights from your reports into Outlook or Gmail messages. I love this feature - makes people click and go to the full report.

You can share your work just like a PowerPoint with Presentation Mode and see how much attention your reports are getting in real-time. And everything is mobile optimised of course.

Price?

From $249 /month for the basic version to $489 /month for the advanced one
All accounts include 3 users and they do offer special rates for freelancers and not-for-profits.

Works with?

Your browser!

Language(s)?

English interface but will take coverage in any language.

Get it here:

You can get Releasd here.

Updates

Recommended Newsletter: Under Pressure by Amanda Coleman

Amanda Coleman is a Crisis Communication consultant and was also a speaker at my Virtual Public Relations Summit in May. She writes a regular newsletter on Crisis Communication and publishes top professional and personal insights on the topic. Check it out, it's worth it!

Conferences

Free Webinar: Crisis & Emergency Risk Communication

The current pandemic is showing the shortcomings in classic crisis communications and has brought emergency risk communication into the spotlight. But what are the differences and similarities between these two communication specialties?

Even more important, what can crisis and risk communication professionals learn from each other? And finally, is there a place for a common knowledge sharing platform?

Join me for an interactive webinar with +30 other communication colleagues on December 15.

Webinar: Crisis communications planning - what are the keys to success?

Join CIPR International and Africa Communications Week for a free webinar on "Crisis communications planning - what are the keys to success?" Samantha Seewoosurrun, Eniola Harrison and Annie Mutamba will invite leading experts Amanda Coleman (Chart. PR), Philippe Borremans and Victoria Ndidiamaka Uwadoka to share their insights and practical advice to help PR professionals navigate reputational risk and challenges for the year to come."

One last thing...

Before you go...

I hope you enjoyed this issue and will find value in the communication tools I curate. There's also The Public Relations Tribe - an online, membership based community of PR/Communication professionals just like you. Find out more here and I really hope you'll join us!