A detailed review of my favourite tool - Issue 57  8th February 2021

This is the new tool for your arsenal

I'll be very transparent about this review; I am a happy client of New Zenler and, because I am so impressed with their product and service, I also became an affiliate.

Now, I would never "promote" a product or service I have not tested myself, and if I would think it doesn't deliver, I would not take it up here in the newsletter. The whole aim of The PR Tool Schack is to curate relevant and good tools for Communicators like you.

But the recent updates on New Zenler have impressed me so much that I feel this is a platform that deserves more attention and has its place in a modern Public Relations "tech stack".

So here we go:

What is New Zenler?

In short, New Zenler is everything you need from Course Creation, Marketing Funnels, Email Automation, Webinars to Community without needing to hire designers, developers or marketers. And it saves you the investment you would need to make to have all those features from separate vendors.

What features do they include in the "all in one" platform?

Webinars

OK, so we all have spent way too much time on virtual meetings, but unfortunately this will not go away anytime soon. New Zenler runs a fully integrated white label version of Zoom Webinars in the back end. You can create meetings, webinars, and live streams to Facebook and YouTube, right from within your platform.

This means you can run webinars with your stakeholders or clients, record sessions and republish, set up a whole virtual summit or run live press conferences from within the same system.

All this integrates seamlessly with the features explained below (like landing pages, email etc...) and you can cancel that Zoom Webinar account at €370/year!

Landing Pages & Marketing Funnels

A good landing page is crucial if you want to attract sign ups for your latest e-book download, your webinar series, your press event. Most of the time your basic "webpage" will not do a good job as landing pages have a certain proven structure to them.

Marketing funnels are basically a landing page with a series of automated next steps; I register for a webinar, it triggers a confirmation page with a video for example and an email sending me the details of the webinar.

New Zenler has all these features right on the platform. They have an easy to use and flexible web page editor and a ton of pre-tested templates you can use and adapt to your branding and specific use.

To give you an idea, other platforms (like ClickFunnels) focusing on building marketing funnels will charge you up to $297/month for this service alone.

Email Marketing

You probably already have an email marketing platform, but does it integrate with all other features you need? I was a happy customer of MailChimp but after New Zenler integrated their own email marketing system in the platform; I switched and never looked back.

Since it's integrated, it means you can send emails to all the leads and registrations you generate, using the marketing funnels and landing pages above and also automate using advanced segmentation and tags.

E-Learning & Courses

Now this is the foundation of New Zenler; online training and e-learning courses. This part contains everything you need to create an online educational/information channel. Creating your courses is very easy, whether you prefer narrated presentations, video lectures, or even live sessions via the integrated webinar feature.

Student registration & management, progress tracking, payments, online community feature etc... Everything is there and allows for SCORM compliant course delivery. You can even integrate quizes and tests and deliver a certificate of completion.

All this, again, integrates with the above via a single dashboard. So you can have a complete and holistic view of your course attendees.

Online Publishing

Last but not least... A single New Zenler account allows you to build up to 3 (!) websites with all the above-mentioned features included and... They just activated the blogging platform, and it looks great.

I can now cancel my other website platform (a saving of $216/year) and create everything (website and online training academy) from a single dashboard with an easy-to-use web page editor.

What's the catch?

New Zenler is in beta for the moment, but I have been running my online training website for over 1 year now with no glitch whatsoever. Why such a long beta? Well, because the team behind the platform is really listening to their "founding members" - early adopters.

I have never experienced a team which is so in tune with the requests of its users. And believe me, I tried many platforms and tools out there. Via the online community, we regularly discuss needs and potential new features and the team (and CEO) really listen and then execute.

The support is stellar (again, I can tell you horror stories from more expensive platforms) and will really go out of their way to help you. They are very reactive and "think" with you, not only on technical issues but also about the best way to roll out an online marketing idea.

How much does it cost?

The current pricing plan for people who sign up to the - more than stable - "beta" version is as follows:

• Pro Plan: $1270 /year $447/year (you save $823 during beta)
• Premium Plan: $5970/year $1167/year (you save $4803 during beta)

The difference between the two plans is simple; you get more emails, more websites, and more leads.

How to start?

You can sign up for the New Zenler platform - at the conditions detailed above (special pricing) via this link or any link in this article.

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