Welcome
A good read for this weekend!
Dear colleague,
Although this newsletter has a focus on tools, this week I wanted to share a free e-Book full of top professional insights from Public Relations practitioners from across the globe.
As you might know, I volunteer as President of the International Public Relations Association and every year we publish a collection of thought leadership articles on several topics related to our profession.
This edition contains 16 IPRA Thought Leadership (ITL) essays, written by internationally respected experts in their fields and provide valuable insight and forthright opinion on the key trends and live issues that truly matter in the fast-changing world of communications.
This 69 pages e-book anthology contains 16 outstanding articles published in 2020, many of which deal with the coronavirus pandemic.
Enjoy!
Philippe Borremans
Tool
This is the new tool for your arsenal
The IPRA Thought Leadership e-Book contains the following articles:
- Crisis management: a holding statement won’t hold for long. By Gerry McCusker
- Coronavirus: tackling misinformation in a time of panic. By Trey Watkins
- Crisis after crisis: the road to disaster. By Mercedes Córdova
- The covid-19 pandemic: lessons for the climate crisis. By Daniel Silberhorn
- Crisis leadership: what top leaders must to do guide their organisations. By Joseph A. Brennan
- The global coronavirus crisis: a business perspective from Armenia. By Tatevik Simonyan
- Pandemic communications: from the government side. By James McQueeny.
- Science communications: the importance of facts in an increasingly faux science world. By Carol Borchert
- Covid-19 in Africa: steering brands through challenging circumstances. By Robyn de Villiers
- Covid-19: accelerating the evolution of corporate communications in Central & Eastern Europe. By Ben Petter
- Global crisis: allowing the Corporate Affairs Director to shine? By Matthew Jervois
- Surviving lockdown: eight lessons. By David Fraser
- Reimagining communications: can the industry build back better after covid-19? By Eva Sogbanmu
- Ripping up the old rulebook: leadership at a time of crisis. By Amanda Coleman
- The covid-19 pandemic: virtual space and communication. By Esther Cobbah
- Harsh lessons: what covid-19 has taught us about crisis communication. By Jonathan Hemus
Updates
Monitoring tips from NATO
The NATO Strategic Communications Unit just published their new report "Social Media Monitoring: A Primer" which provides an overview of social media monitoring & reviews tools and services, particularly focusing on disinformation and information influence.
stratcomcoe.org
Update about the previous issue
I had amazing feedback on the last issue of this newsletter where I did an in-depth review of my favorite tool of last year (and this year probably). It's called New Zenler and is an all in one online communication and information platform.
They just released a comparison chart, and I wanted to share it here since so many of you were interested in knowing more.
prtoolz.com
Conferences
China marketing and PR workshop 2021: Dos and Don'ts
This live event, entitled China marketing and PR workshop 2021: Dos and Don'ts, takes place on Thursday 25 February 2021 from 14.00 – 15.00 GMT/UCT.
The speaker, Sally Maier-Yip, is the CEO of London-based 11K Consulting with over 16 years' experience in PR in Asia and the UK. The agency is specialised in helping clients to attract Chinese and Asian high-net-worth individuals, luxury consumers, and investors.
airmeet.com
Replay Available - Crisis & Emergency Risk Communication Webinar
Replay of my webinar about Crisis & Emergency Risk communications where I explore the differences and similarities between the two specialties.
amazonaws.com