A great Crisis Preparedness Tool
Hope you had a relaxing weekend!
In this week's edition of the PR Tool Shack Newsletter I am covering a tool which is a bit of a Swiss knife for team collaboration and brainstorming.
Mural is great to visualise concepts, collaboratively work out plans and presenting to a remote group of collaborators or stakeholders.
Here I focus on just one template which is perfect for crisis communication preparedness training or can be used when reviewing those dusty crisis plans.
This is the new tool for your arsenal
Mural - A digital workspace for visual collaboration.
Mural is a virtual board that you can use to co-create plans, organise brainstorming sessions, document project progress and much more.
What does it do?
MURAL enables on-site and remote teams to think and collaborate visually to solve problems. People benefit from MURAL’s speed and ease of use in creating diagrams, which are popular in design thinking and agile methodologies, and tools to facilitate more impactful meetings and workshops.
In this scenario (see screenshot) I am using MURAL as an exercise in a crisis preparedness workshop with my client.
So, imagine the context; I am delivering a crisis communications workshop with a client team in a remote setting (due to travel restrictions). Via MURAL I can easily prepare the "Future Headline Exercise" on my laptop with a specific template and then share this via my webinar platform.
The "Future Headline Exercise" is where I ask my client's communication team to come up and write down potential fictive headlines depending on the crisis scenario and preparedness level.
The remote team will have access to my "canvas/template" and can do the exercise on their laptops. All participants will see the changes in real-time and can add content collaboratively. It really looks and feels like a visual brainstorm.
I can outline the step-by-step approach of the exercise, take participants through the setup, and then support them while they add their ideas and content. At the end of the exercise, outcomes are already documented and we can give feedback.
This is just one example. MURAL can be used for pure brainstorm exercises but also for regular project updates, Agile/Kanban tactics, and much more. It is available online and as a desktop and mobile app.
And, when we can meet again physically, you can project the full screen version on a wall or it can be integrated with several brands of touch screens.
- Starter version: $12 per membership / month (billed annually)
- Plus version: $20 per membership / month (billed annually)
TIP: Consultants who want to use MURAL with their clients can apply for a discounted version. It includes a free workspace with 10 memberships (for your team) + unlimited guest licenses (for your clients)
Free China marketing and PR workshop: Dos and Don'ts
February 25, 2:00 PM - 3:00 PM WET
The webinar will cover the following themes with plenty of time for a Q&A:
Why China now?
- Top 5 practical tips on building your brand reputation in China
- 3 bad PR campaigns that failed in China
- 3 good PR campaigns that succeeded in China
- Top tips on China business etiquette: how to win the hearts of Chinese clients.
Replay: Crisis2021, Covid 19 Learning and Consequences for International Crisis Communication Practice
This webinar features:
- Professor Yan Jin of the University of Georgia,
- Professor Matthew Seeger of Wayne State University, and
- Dr. Andreas Schwarz of the Ilmenau University of Technology
- Philippe Borremans, International Public Relations Association President;
They discuss early lessons learned for crisis communication from the Covid-19 pandemic.
One last thing...
Before you go...
If you handle the Reputation of your organisation or your client's Reputation, then I want to help you to set up an effective and measurable Strategic Communication Plan.
The 6 weeks, personalised, online coaching program I run does exactly that. It brings together a small group of motivated PR professionals, and during the next 30 days I coach you in developing the Strategic Communication plan you need for your organisation.
Interested? Follow the link and let's see if the Strategic Communications Planning Coaching Program can work for you.