An AI writing assistant that makes sense...
In this week's edition, I'll be covering a writing assistant based on early Artificial Intelligence programming.
A lot has been said about the impact of AI in marketing and communications, but this is the first test for me of a tool that actually delivers reasonable results.
But I assure you, this newsletter is still written by me and not a machine. 😊
So enjoy my human (= not perfect) writing and the tool of this week!
This is the new tool for your arsenal
Writesonic - Convert one-liners into articles, blog posts, ads and more.
Let a machine help you on your way. Add a topic and Writesonic will develop (editable) text in different formats of your choice. If not 100% perfect, it saves me an enormous amount of time.
What does it do?
Writesonic has 4 simple steps...
Select from their collection of copy templates like landing pages, ads, etc. Then enter a concise description (1-2 lines) of your product, service or topic as input.
Finally, hit the "Generate" button to generate a dozen high-converting copy variants which you can adapt and edit.
Will Writesonic replace your copywriter?
No, not at all... But I have seen it "create" better press release copy than the average ones I see coming through the wire services.
For me, it helps me get strong outlines and "start copy" for longer articles and blog posts. It also generates good advertising copy and creates summaries.
It will soon be able to generate SEO Meta Descriptions, Twitter and Instagram ads as well. And it does this in several languages (not all formats, but still).
- Sign up via this link (or any link in the newsletter) and receive 50 credits
- Free plan with 10 credits (enough to test)
- Starter plan at $9.99/month (50 credits)
- Professional plan at $35.60/month (unlimited credits)
- Business plan at $179.60/month (unlimited credits - rather for agencies)
- Claim 60% OFF on any of their plans with the code SONIC60 at checkout
IPRA announces that the Golden World Awards for Excellence (GWA) 2021 is now open to receive entries!
The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes.
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations.
One last thing...
Before you go...
If you handle the Reputation of your organisation or your client's Reputation, then I want to help you to set up an effective and measurable Strategic Communication Plan.
The 6 weeks, personalised, online coaching program I run does exactly that. It brings together a small group of motivated PR professionals, and during the next 30 days I coach you in developing the Strategic Communication plan you need for your organisation.
Interested? Follow the link and let's see if the Strategic Communications Planning Coaching Program can work for you.