The Public Relations Tool Shack - Gamification in Comms

Welcome

Tests & Quizzes to support Communications

Dear reader,

Ever thought of using "gamification" in your outreach? Think about it.

A well-designed quiz can deliver valuable information to your audience in the right context. People are genuinely interested to discover the "results" and the quiz platform can tailor those results to specific groups of audiences.

In this week's edition, I curate one of those tools called Marquiz and add a little "demo quiz" in the end to show how it works.

Enjoy, and if you like the newsletter, please share!

Tool

This is the new tool for your arsenal

Marquiz - quickly create an online quiz to engage your audience

Create great looking quizes & surveys with specific outcomes, tailored to your audience's input.

What does it do?

Marquiz lets you build an online quiz or survey in just 15 minutes to capture qualified data and recommend the right products, services or course of action to your audience.

PR Application?

Apart from the marketing side of things where you create "lead capture quizes" Marquiz allows you to deliver tailored content to the right audience in a specific format.

Imagine the following scenario; you have a library of content that you targeted to specific audiences. These audiences could be in a distinct step along a specific journey.

By setting up an intelligent quiz/survey, you can tailor the outcome (make content available) to the right segment of your audience based on their input/answers.

Answers to questions can be rated and segmented in different ways. Based on that segmentation data you can provide checklists, further reading, tailored advice etc... to that specific part of your audience.

The outcome doesn't always have to be content - it can be a call to action as well and include a sign up to whatever your next step would be.

Price?

Up to $250/month for 5000 completed quizes/surveys a month

But, Marquiz is currently on AppSumo - a SaaS promotion site - and has a great deal starting at a one time purchase price of $49 (normally $1188) for 1000 completed quizes/surveys a month.

If you purchase Marquiz through my link here in the newsletter, you will receive $10 to spend on the entire collection of tools currently on AppSumo.

Test it here:

You can test the quiz I created on Marquiz here and receive a practical checklist when completing the quiz.

Works with?

Your browser!

Language(s)?

English interface but will take content in many languages.

Conferences

Webinar: Preparing your Communications Team to Handle Social Media Manipulation

An IPRA Thought Leadership Webinar - April 1 (no joke):

Communications teams are now expected to show up with answers to questions such as: Why is our brand suddenly trending? Why is our spokesperson under fire? Why are we being boycotted? Who’s behind it? How did this happen? Why didn’t we see it coming? What happens next?

In this webinar we'll look at how modern comms teams are using social intelligence so they don't get surprised by social media manipulation, and can make strategic decisions that mitigate risk and keep your team in control of the brand's story.

One last thing...

Before you go...

If you handle the Reputation of your organisation or your client's Reputation, then I want to help you to set up an effective and measurable Strategic Communication Plan.

The 6 weeks, personalised, online coaching program I run does exactly that. It brings together a small group of motivated PR professionals, and during the next 30 days I coach you in developing the Strategic Communication plan you need for your organisation.

Interested? Follow the link and let's see if the Strategic Communications Planning Coaching Program can work for you.