Welcome
This is the new tool of the week
đ Hi dear reader!
Hope all is well on your end of the globe.
This week we'll talk about newsletters and a tool that could change the landscape... You guessed it, the tool of this week is an "email distribution platform", yes!
Email is still the most effective way to reach people online. If you don't believe me, just do a quick search online and you'll see that good email marketing beats all the social media platforms out there, and with ease.
But not all email platforms are created equal, and it took me some time to test, use, and double test several ones before I came to my current "tech stack".
Read on and discover a new publishing platform, supported by AI...
Happy reading!
PS: I am looking for an apprentice. Do you know anyone who is proactive, enthusiast and interested in learning more about thought leadership development, Public Relations and technology? Send them to this link to learn more. Thanks!
Philippe Borremans
Sponsor
Get Help from Top Public Relations & Social Media Trainees
Mentor emerging talent while growing your business. Mentor an apprentice remotely for an hour per week as they help tackle your digital marketing projects for ten hours per week as part of their training.
prtoolz.com
Tool
This is the new tool for your arsenal
Rasa - Smart Newsletters
Rasa.io is an AI-driven smart newsletter platform designed so organizations can personalize content for every subscriber on their email list.
What does it do?
The email platform personalizes newsletters based on individual reader behavior. The tool enables users to send relevant newsletters to each of their contacts individually. The rasa.io platform can combine an organizationâs original content, along with other content that is relevant and trustworthy.
PR Application
In this case, don't think "media relations" but "stakeholder communications".
This tool could cater to your different stakeholders according to their personalised field of interest and status of relationship with your organisation.
Probably youâre already segmenting your emailsâbut are you segmenting to a group of one? Every newsletter you send out with rasa.io is completely custom to each one of your subscribers.
Yes, you read this correctly; each - and - every - one of them.
You can customize the frequency, day, and time, that your newsletter goes out. Choose the schedule that best suits you and your audiences, all the content needed to fill your newsletter will be fetched automatically.
The content can come from your own library/repository, but also from other sources. You can specify where the platform needs to fetch content. This can be done via RSS feeds or an automation system like Zapier.
Their own content library is filled with thousands of sources and they are organized them by category and subcategory for easy searching and discovery.
The analytics are detailed and will allow you (and the platform) to learn exactly what works and how it should personalise the next edition per stakeholder.
Price?
- Starting at $29 per month for 2500 contacts.
Feedback
Quick Reader Survey
I would really like to hear from you! Do you have a minute to answer just 4 questions? Thank you so much, really appreciated.
curiouskaren.com
One last thing...
âď¸ Will you buy me a coffee?
Both of the newsletters I publish are a labor of love and passion for the Public Relations profession.
Twice a week I try to curate the most interesting insights from across the web about communications & reputation management in The PR Dispatch. Every week I review and publish a tool which could impact your PR workflow in The PR Tool Shack newsletter.
I send these newsletters to your inbox each week for free.
If you like what I am doing, I hope you'll consider supporting my work â for just the cost of a cup of coffee.
I really appreciate your support, thank you!
buymeacoffee.com